Thoughts On… Nike GO Flyease

Nike GO Flyease is the latest model in a line of adaptive footwear from Nike. It’s built with those with disabilities in mind but this version ups the ante on the design to align it with just about any other Nike sneaker you might see.

Personally, I like the idea. I know many people with disabilities who struggle to find everyday solutions that don’t kind of put a “flag” on them highlighting their disability. They want solutions that accommodate their needs without sacrificing style. They want to be empowered without also being “othered”.

However, there are some critiques to point out, such as the pricing ($125). Sure it is about the standard cost for Nike but there’s concern for disabled folks who often struggle to afford these kinds of items. Furthermore, there have been those who have taken issue with the lack of the word “disabled” in the marketing of a product supposedly built with and for the disabled community. While there is something to be said for broadening their appeal, it also can feel like erasure when even a disabled person at the heart of their creation isn’t mentioned in their marketing. Here’s a blog that discusses these critiques written by Nadya Osman on MODA.

The design itself is further proof that designing for marginalized communities can actually lead to improved designs for all, even if it also highlights the lack of awareness of able-bodied people who simply see these kinds of products as “lazy”. As Eliza Huber points out, there have been other brands who’ve created adaptive lines but having the top footwear brand dip its toe in can have big implications.

What are your thoughts? Would you wear these? Are there ways you’d make the design, branding, marketing, etc more equitable and/or inclusive?

For a full article on the topic, check out Eliza Huber’s article on Refinery29.